ChapStick Essential Oils

The Challenge

Extend ChapStick into a more beauty-oriented space while maintaining the trust and care credentials of the core brand.

The Strategy

Create a mood-driven essential oils collection with evocative scent cues, therapeutic benefit stories, and a more elevated visual language, turning everyday lip balm into a sensorial beauty ritual.

My Role- Design Strategy, Distinctive Asset Creation, Primary and Secondary Packaging Design, Shelf Audit, Stakeholder Presentations, Copywriting, Artwork Guidance, Production Coordination.

Output- Packaging, Retail Display, E-Commerce assets, Design Guidelines, Launch Toolkit.