Centrum Nutrient Replenish

The Challenge

Extend Centrum into the GLP-1 space with targeted nutritional support that addresses the nutrient gaps, side effects, and strength concerns created by reduced food intake.

The Strategy

Pair a strong, clinically credible visual system with relatable lifestyle imagery to position Centrum as the trusted daily ally that helps GLP-1 users replenish essential nutrients, protect energy and resilience, and feel supported throughout their health journey. Create easier shopper navigation and aisle clarity in a saturated category.

My Role- Design Strategy, Packaging Development, Design Testing, Shelf Audit, Agency Direction, Stakeholder Presentations, Claims Hierarchy Development, Brandworld Development, Artwork Guidance, Production Review, Budget Management.

Output- Packaging, Reusable Templates, E-Commerce assets, Design Guidelines, Digital Advertising, Launch Toolkit.