Heidi is a great design leader—strategic, super detail‑oriented, and excellent at keeping a brand’s voice consistent. We partnered on many projects while I was on agency side at Marks, she was always collaborative, offering decisive POVs, clear direction, and realistic expectations so projects ran smoothly. Calm, positive, and respectful of everyone’s time, Heidi works seamlessly with marketing, strategy, design, and production, and reliably delivers complex programs within tight timelines.
Peter Chieffo, Marks
Heidi is a great design partner. She’s very strategic and creative. She keeps the brand architecture at the heart of the design. She’s extremely collaborative and listens to all points of view. She drives projects forward to ensure timely and thorough completion.
Becca Herman, Haleon
While at Pfizer, I watched Heidi lead design and packaging for the Chapstick brand. One of the busiest franchises in the portfolio, with many innovations and line extensions, Heidi was always juggling multiple projects and requests, with what seemed like effortless grace. From collaborating with marketing, leading design agencies and artwork production teams, Heidi is great design communicator who was integral to the business.
Martha Seidner, Pfizer
Heidi’s passion, commitment, design expertise and business acumen have helped to drive creative excellence throughout the PCH/GSK organizations as she has successfully managed the ChapStick brand over the past 7 years. From concepting, design, through pre-press, production and printing, Heidi has championed the brand, always innovating and challenging the status quo to deliver good creative thinking, exploring multiple options to deliver the best work possible and often asking the right questions to keep projects on track.
Heidi’s proactive stance and vigilant oversight of the ChapStick brand has resulted in a significant increase in growth, visibility, sales and product offerings enabling the franchise to successfully expand into the cosmetic space. She is confident, adaptable, responsive to shifting priorities and consistently delivers on her commitments under tight deadlines. Her project management skills are exemplary and she is extremely organized, focused and accountable. I should also mention that Heidi is a wonderful person—smart, personable, funny, and an absolute pleasure to have on the team.
Glenn Arnowitz, Pfizer
Heidi's attention to detail and ability to balance both the creative vision against business needs means she has always been a great partner. Her ability to organize and track an ever growing list of workstreams and design asks always leaves me amazed. 5/5!
Erica Tan, Pfizer
Heidi is lovely to work with, a fantastic partner with a unique combination of pragmatic and creative foresight to get the job done with an on-brand focus always. I've worked with many clients, but Heidi's been top of list for her talent, big vision, and deep-rooted partnership. She's a true gem.
Gina Signorella, Marks
Heidi encourages collaboration from all team members. She is very efficient and handles large workloads without stressing.
Heidi is very focused and at the same time she is thoughtful and considerate of everyone’s time.
She is organized and prepares meetings that are concise and time-saving. She is clear on expectations and required tasks, asking and answering questions to clarify and prevent any misunderstandings.
Heidi has very resourceful skills, turns problems into opportunities and has the ability to propose new options to get the job done.
All of these makes Heidi a very valuable person and a pleasure to work with.
Lucila Garza, SGS