Eroxon

The Challenge

Build a brand world from zero. Launch a new-to-market innovation in sexual health that helps reduce stigma and builds greater understanding of erectile dysfunction.

The Strategy

Create a brand rooted in inclusivity, honesty, and optimism, empowering consumers to approach sexual health with greater confidence. The “XO” within the Eroxon name becomes a meaningful visual equity, expressed as a hugs-and-kisses pattern that brings warmth and humanity to the brand. Contemporary, authentic imagery and an upbeat, direct tone of voice make the conversation feel approachable, relevant, and stigma-free.

The Impact

Created a full brandworld for a new-to-market launch across packaging, education, retail, e-commerce, social, and campaign touchpoints.

My Role- Design Strategy, Tone of Voice Development, Packaging Development, Agency Direction, Stakeholder Presentations, Claims Hierarchy Development, Brandworld Development, Artwork Guidance, Production Review.

Output- Packaging, Brandworld, Reusable Templates, Photography Assets, Website, MOA Video, E-Commerce assets, Social Posts, Design Guidelines, Educational Materials, Launch Toolkit, Launch and In-Market Advertising.