Heidi Short

I’m a seasoned design leader, strategic thinker, and bridge builder who connects brand vision with meaningful business impact.

I’ve led global teams in building scalable packaging and brand systems across complex portfolios. A consistent focus throughout my career has been bringing clarity to portfolio architecture, strengthening masterbrand equity, and creating design solutions that work in the real world, across markets, teams, retail environments, and global supply chains.

I care deeply about developing strong creative teams. I mentor and manage designers, helping them build confidence, sharpen their strategic thinking, and translate complex briefs into thoughtful, well-executed work. I believe the best outcomes come from clear direction, constructive collaboration, and giving people room to bring their own perspective to the process.

I use AI and digital visualization tools to accelerate early concept exploration, mood development, prototyping, and stakeholder alignment, while keeping final design decisions grounded in brand strategy, craft, consumer clarity, and responsible use.

I work closely with cross-functional partners to ensure design is not only expressive, but effective, aligning creativity with strategy to drive growth and move brands forward. I am comfortable presenting to senior stakeholders, building alignment across functions, and translating design rationale into clear recommendations that help teams make confident decisions.

contact- heidishort@mac.com