Emergen-C

The Challenge

Showcase the new Triple Action Formula as a product upgrade. Attract new users while not alienating base consumers.

The Strategy

The supplement category is tough to shop. A new system of ingredient icons helped consumers understand key benefits quickly. Paired with a shield device that conveys strength, efficacy, and authority, the design creates a clearer and more intuitive shopping experience.

The Impact

Improved benefit communication and shopability through a clearer ingredient-icon and shield system.

My Role- Design Strategy, Distinctive Asset Creation, Packaging Development, Design Testing, Shelf Audit, Agency Direction, Stakeholder Presentations, Communication Hierarchy Development, Brandworld Development, Artwork Guidance, Production Review, Budget Management.

Output- Packaging, Brandworld, Reusable Templates, E-Commerce assets, Brand Website, Design Guidelines, Launch Toolkit, Digital Advertising.